Google + Meta paid media, centralized budget allocation, local SEO per unit, and a reputation management system running across all 14 locations as one unified playbook.
This regional QSR franchise operator had grown from 4 to 14 units over six years — but the marketing had not kept pace. Each franchisee was effectively running their own operation: inconsistent social presence, duplicate ad spend on overlapping zip codes, wildly different promotional messaging across locations, and no shared brand standards. Corporate budget was being spent on campaigns that cannibalized each other. Adjacent units were bidding against each other for the same customers, and nobody could see it.
Cost-per-lead varied from $180 to $340 per qualified inquiry across locations — a nearly 2× spread — with no clarity on why. Brand equity that should have compounded across markets was leaking out of every inconsistent touchpoint. Franchisees in better-run markets were outperforming those in under-resourced ones, and corporate had no framework to equalize the gap or replicate what was working.
The problem wasn't lead volume. The problem was the absence of a central marketing operating system — one playbook that franchisees could execute locally without requiring approval on every piece of content, and that corporate could measure centrally without reconciling 14 separate ad accounts and reporting siloes.
RogoLookOS works with multi-unit operators at the Partner tier — a structure designed for exactly this problem. The engagement starts with a full brand audit across all 14 locations, identifying violations, duplicate spend, and cannibalized coverage zones. From that baseline, we build a unified brand standards system that franchisees can execute locally without a corporate approval bottleneck on every post, offer, or local landing page.
The model is a dedicated account manager plus fractional CMO oversight — someone who thinks in terms of unit economics, not just creative output. We consolidate 14 separate ad accounts into one structured budget, implement geo-fenced campaigns per unit to eliminate overlap, and route corporate co-op dollars through one account with per-unit reporting that franchisees can actually read. Every location gets its own local SEO presence — GBP, location pages, review velocity — while corporate maintains the brand integrity and budget governance that makes the whole system profitable.
Reputation management runs across all 14 units from one dashboard: review generation per location, Google and Facebook ratings consolidated and scored monthly, brand compliance tracked as a measurable metric — not a subjective impression. Franchisees get a templated content library that keeps them on-brand in 30 minutes a week instead of 6 hours. Corporate gets unit-level P&L visibility on the marketing spend they were previously flying blind on.
Full audit of all 14 locations' marketing materials, digital presence, and ad accounts. Identified brand violations, duplicate spend, and cannibalized coverage zones. Built a unified brand guide with franchisee-friendly templates so local execution stays on-brand without requiring approval on every piece of content. Brand compliance went from guesswork to a dashboard within 90 days.
GBP optimization, location-specific landing pages, review management, and local content mapped to franchisee trade areas — running simultaneously across all 14 units. Each location gets its own search presence calibrated to its trade area, while corporate maintains visibility into which units are capturing local intent and which are falling behind.
Consolidated 14 separate ad accounts into one structured budget. Geo-fenced per unit to eliminate overlap between adjacent locations. Corporate co-op dollars routed through one account with per-unit reporting — so franchisees see their own performance without the noise of 13 other markets. Budget allocation rules prevent overspend in high-performing territories and ensure adequate coverage in newer ones.
Review generation system per location — automated request sequences timed to the customer journey. Google and Facebook ratings consolidated into one dashboard with monthly unit-level scoring. Brand compliance metrics visible to both franchisee and corporate, turning reputation from an abstract concern into a tracked KPI that shows up in the monthly P&L review.
We had 14 locations and zero consistency. RogoLookOS gave us one playbook that franchisees could actually execute — and corporate could actually measure. Within 90 days our brand compliance went from a guessing game to a dashboard. And the unit economics reflected it.
25 years of real marketing P&L from 17+ venues — what we'd do if we were starting over today.
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The multi-unit playbook — central brand standards, local execution flexibility, and unit-level reporting — built for franchise operators, venue chains, and multi-location businesses ready to stop flying blind.
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