/* ── City × Vertical landing pages — Direction G palette ─────────────────
   16 programmatic SEO pages: 4 cities × 4 verticals.
   All selectors prefixed .cv- to avoid collision with theme.css / franchise-marketing.css.
   Does NOT own: nav, footer, mobile-cta-bar (those live in theme.css).
─────────────────────────────────────────────────────────────────────────── */

/* HERO */
.cv-hero {
  position: relative;
  min-height: 88vh;
  display: flex;
  align-items: center;
  overflow: hidden;
}
.cv-hero-bg-wrap {
  position: absolute;
  inset: 0;
  z-index: 0;
}
.cv-hero-bg-img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 35%;
}
.cv-hero-bg-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(
    105deg,
    rgba(255, 254, 249, 0.95) 0%,
    rgba(255, 254, 249, 0.85) 45%,
    rgba(255, 254, 249, 0.50) 100%
  );
}
.cv-hero-content {
  position: relative;
  z-index: 1;
  max-width: 720px;
  padding: 7rem 5vw 6rem;
}
.cv-label {
  display: inline-block;
  font-family: 'JetBrains Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C9A96E;
  border: 1px solid rgba(201, 169, 110, 0.4);
  padding: 0.35rem 0.85rem;
  border-radius: 2px;
  margin-bottom: 2rem;
}
.cv-h1 {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(2.4rem, 4.8vw, 4rem);
  font-weight: 500;
  line-height: 1.12;
  color: #1A1612;
  margin: 0 0 1.6rem;
  letter-spacing: -0.01em;
}
.cv-hero-sub {
  font-family: 'Jost', sans-serif;
  font-size: 1.1rem;
  font-weight: 300;
  line-height: 1.75;
  color: #4A3F35;
  margin: 0 0 2.8rem;
  max-width: 560px;
}
.cv-hero-cta {
  display: inline-block;
  background: #C9A96E;
  color: #fff;
  font-family: 'Jost', sans-serif;
  font-size: 1rem;
  font-weight: 500;
  letter-spacing: 0.04em;
  padding: 1.1rem 2.6rem;
  border-radius: 3px;
  text-decoration: none;
  transition: background 0.2s, transform 0.15s;
}
.cv-hero-cta:hover {
  background: #B8955A;
  transform: translateY(-1px);
}

/* MARKET BAR */
.cv-market-bar {
  background: #FDFAF5;
  border-top: 1px solid rgba(201, 169, 110, 0.15);
  border-bottom: 1px solid rgba(201, 169, 110, 0.15);
  padding: 3rem 5vw;
}
.cv-market-bar-inner {
  max-width: 960px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0;
  flex-wrap: wrap;
}
.cv-mb-stat {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding: 0 3.5rem;
}
.cv-mb-num {
  font-family: 'Cormorant Garamond', serif;
  font-size: 2.6rem;
  font-weight: 500;
  color: #C9A96E;
  line-height: 1;
  margin-bottom: 0.5rem;
}
.cv-mb-desc {
  font-family: 'Jost', sans-serif;
  font-size: 0.8rem;
  font-weight: 400;
  color: #6B5E4E;
  text-align: center;
  letter-spacing: 0.03em;
  max-width: 160px;
}
.cv-mb-sep {
  width: 1px;
  height: 48px;
  background: rgba(201, 169, 110, 0.25);
  flex-shrink: 0;
}

/* SECTIONS */
.cv-section {
  padding: 7rem 5vw;
}
.cv-section-inner {
  max-width: 1080px;
  margin: 0 auto;
}
.cv-section-label {
  font-family: 'JetBrains Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C9A96E;
  margin-bottom: 1.4rem;
}
.cv-section-h2 {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(1.9rem, 3.5vw, 2.9rem);
  font-weight: 500;
  line-height: 1.2;
  color: #1A1612;
  margin-bottom: 3.5rem;
  max-width: 680px;
}

/* PROBLEMS */
.cv-problems {
  background: #FFFEF9;
}
.cv-problem-cards {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 2rem;
}
.cv-problem-card {
  background: #FDFAF5;
  border: 1px solid rgba(201, 169, 110, 0.15);
  border-radius: 4px;
  padding: 2.5rem 2rem;
}
.cv-problem-icon {
  margin-bottom: 1.4rem;
}
.cv-problem-title {
  font-family: 'Cormorant Garamond', serif;
  font-size: 1.25rem;
  font-weight: 500;
  color: #1A1612;
  margin-bottom: 0.9rem;
  line-height: 1.3;
}
.cv-problem-body {
  font-family: 'Jost', sans-serif;
  font-size: 0.92rem;
  font-weight: 300;
  color: #5A4D3E;
  line-height: 1.75;
}

/* CRYSTAL BALLROOM PROOF BLOCK */
.cv-proof-block {
  background: #FEF0E5;
  padding: 7rem 5vw;
  border-top: 1px solid rgba(201, 169, 110, 0.2);
  border-bottom: 1px solid rgba(201, 169, 110, 0.2);
}
.cv-proof-inner {
  max-width: 800px;
  margin: 0 auto;
  text-align: center;
}
.cv-proof-label {
  font-family: 'JetBrains Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C9A96E;
  margin-bottom: 1.6rem;
}
.cv-proof-stat-wrap {
  display: flex;
  align-items: baseline;
  justify-content: center;
  gap: 0.6rem;
  margin-bottom: 1.2rem;
}
.cv-proof-num {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(4rem, 8vw, 7rem);
  font-weight: 300;
  color: #C9A96E;
  line-height: 1;
}
.cv-proof-stat-label {
  font-family: 'Jost', sans-serif;
  font-size: 1rem;
  font-weight: 400;
  color: #6B5E4E;
  letter-spacing: 0.05em;
}
.cv-proof-h2 {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(1.7rem, 3vw, 2.5rem);
  font-weight: 500;
  color: #1A1612;
  margin-bottom: 1.6rem;
  line-height: 1.25;
}
.cv-proof-body {
  font-family: 'Jost', sans-serif;
  font-size: 0.98rem;
  font-weight: 300;
  color: #5A4D3E;
  line-height: 1.8;
  margin-bottom: 2.4rem;
  max-width: 620px;
  margin-left: auto;
  margin-right: auto;
}
.cv-proof-link {
  font-family: 'Jost', sans-serif;
  font-size: 0.9rem;
  font-weight: 500;
  color: #C9A96E;
  text-decoration: none;
  letter-spacing: 0.04em;
  border-bottom: 1px solid rgba(201, 169, 110, 0.4);
  padding-bottom: 2px;
  transition: color 0.2s, border-color 0.2s;
}
.cv-proof-link:hover {
  color: #B8955A;
  border-color: #B8955A;
}

/* TIER MATCH */
.cv-tier {
  background: #FFFEF9;
}
.cv-tier-card {
  background: #FDFAF5;
  border: 1.5px solid rgba(201, 169, 110, 0.3);
  border-radius: 6px;
  padding: 3rem 2.8rem;
  max-width: 680px;
}
.cv-tier-header {
  display: flex;
  align-items: baseline;
  gap: 1.4rem;
  margin-bottom: 0.8rem;
}
.cv-tier-name {
  font-family: 'Cormorant Garamond', serif;
  font-size: 2rem;
  font-weight: 500;
  color: #C9A96E;
}
.cv-tier-price {
  font-family: 'JetBrains Mono', monospace;
  font-size: 0.9rem;
  color: #6B5E4E;
  letter-spacing: 0.05em;
}
.cv-tier-tagline {
  font-family: 'Jost', sans-serif;
  font-size: 0.9rem;
  font-weight: 400;
  color: #6B5E4E;
  margin-bottom: 1.6rem;
  line-height: 1.6;
}
.cv-tier-divider {
  height: 1px;
  background: rgba(201, 169, 110, 0.2);
  margin-bottom: 1.6rem;
}
.cv-tier-reasoning {
  font-family: 'Jost', sans-serif;
  font-size: 0.95rem;
  font-weight: 300;
  color: #4A3F35;
  line-height: 1.8;
  margin-bottom: 2.4rem;
}
.cv-tier-cta {
  display: inline-block;
  background: #C9A96E;
  color: #fff;
  font-family: 'Jost', sans-serif;
  font-size: 1rem;
  font-weight: 500;
  letter-spacing: 0.04em;
  padding: 1rem 2.4rem;
  border-radius: 3px;
  text-decoration: none;
  transition: background 0.2s, transform 0.15s;
}
.cv-tier-cta:hover {
  background: #B8955A;
  transform: translateY(-1px);
}

/* FINAL CTA */
.cv-final-cta {
  background: #FDFAF5;
  border-top: 1px solid rgba(201, 169, 110, 0.15);
  padding: 8rem 5vw;
  text-align: center;
}
.cv-final-inner {
  max-width: 720px;
  margin: 0 auto;
}
.cv-final-ornament {
  display: flex;
  justify-content: center;
  margin-bottom: 2.4rem;
}
.cv-final-scarcity {
  font-family: 'JetBrains Mono', monospace;
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #6B5E4E;
  margin-bottom: 1.8rem;
}
.cv-final-scarcity strong {
  color: #C9A96E;
}
.cv-final-headline {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(1.8rem, 3.5vw, 2.8rem);
  font-weight: 500;
  color: #1A1612;
  line-height: 1.25;
  margin-bottom: 1.4rem;
}
.cv-final-sub {
  font-family: 'Jost', sans-serif;
  font-size: 1rem;
  font-weight: 300;
  color: #5A4D3E;
  line-height: 1.75;
  margin-bottom: 2.8rem;
}
.cv-final-btn {
  display: inline-block;
  background: #C9A96E;
  color: #fff;
  font-family: 'Jost', sans-serif;
  font-size: 1.05rem;
  font-weight: 500;
  letter-spacing: 0.04em;
  padding: 1.2rem 3rem;
  border-radius: 3px;
  text-decoration: none;
  transition: background 0.2s, transform 0.15s;
  margin-bottom: 2rem;
}
.cv-final-btn:hover {
  background: #B8955A;
  transform: translateY(-1px);
}
.cv-final-footnote {
  font-family: 'Jost', sans-serif;
  font-size: 0.8rem;
  color: #9E8E7E;
  letter-spacing: 0.04em;
}

/* RESPONSIVE */
@media (max-width: 768px) {
  .cv-hero-content {
    padding: 6rem 1.5rem 4rem;
  }
  .cv-market-bar-inner {
    flex-direction: column;
    gap: 2rem;
  }
  .cv-mb-sep {
    display: none;
  }
  .cv-mb-stat {
    padding: 0;
  }
  .cv-problem-cards {
    grid-template-columns: 1fr;
  }
  .cv-section {
    padding: 5rem 1.5rem;
  }
  .cv-proof-block {
    padding: 5rem 1.5rem;
  }
  .cv-tier-card {
    padding: 2rem 1.5rem;
  }
  .cv-final-cta {
    padding: 6rem 1.5rem;
  }
}