/* ── /franchise-marketing — Direction G palette ──────────────────────────
   Bright pearl (#FDFAF5) backgrounds, gold (#C9A96E) accents.
   All selectors prefixed .fm- to avoid collision with global theme.css.
   Does NOT own: nav, footer, mobile-cta-bar (those live in theme.css).
─────────────────────────────────────────────────────────────────────── */

/* HERO */
.fm-hero {
  position: relative;
  min-height: 92vh;
  display: flex;
  align-items: center;
  overflow: hidden;
}
.fm-hero-bg-wrap {
  position: absolute;
  inset: 0;
  z-index: 0;
}
.fm-hero-bg-img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 40%;
}
.fm-hero-bg-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(
    105deg,
    rgba(253, 250, 245, 0.94) 0%,
    rgba(253, 250, 245, 0.82) 50%,
    rgba(253, 250, 245, 0.55) 100%
  );
}
.fm-hero-content {
  position: relative;
  z-index: 1;
  max-width: 720px;
  padding: 7rem 5vw 6rem;
}
.fm-label {
  display: inline-block;
  font-family: 'JetBrains Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C9A96E;
  border: 1px solid rgba(201, 169, 110, 0.4);
  padding: 0.35rem 0.85rem;
  border-radius: 2px;
  margin-bottom: 2rem;
}
.fm-h1 {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(2.6rem, 5vw, 4.2rem);
  font-weight: 500;
  line-height: 1.12;
  color: #1A1612;
  margin: 0 0 1.6rem;
  letter-spacing: -0.01em;
}
.fm-hero-sub {
  font-family: 'Jost', sans-serif;
  font-size: 1.15rem;
  font-weight: 300;
  line-height: 1.7;
  color: #4A3F35;
  margin: 0 0 2.8rem;
  max-width: 560px;
}
.fm-hero-cta {
  display: inline-block;
  background: #C9A96E;
  color: #fff;
  font-family: 'Jost', sans-serif;
  font-size: 1rem;
  font-weight: 500;
  letter-spacing: 0.04em;
  padding: 1.1rem 2.6rem;
  border-radius: 3px;
  text-decoration: none;
  transition: background 0.2s, transform 0.15s;
}
.fm-hero-cta:hover {
  background: #B8945A;
  transform: translateY(-1px);
}

/* PROOF BAR */
.fm-proof-bar {
  background: #FEF0E5;
  padding: 2.8rem 5vw;
  border-top: 1px solid rgba(201, 169, 110, 0.2);
  border-bottom: 1px solid rgba(201, 169, 110, 0.2);
}
.fm-proof-bar-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: 0 2.5rem;
}
.fm-pb-stat {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding: 0.6rem 1.2rem;
}
.fm-pb-num {
  font-family: 'Cormorant Garamond', serif;
  font-size: 2.6rem;
  font-weight: 600;
  color: #1A1612;
  line-height: 1.1;
}
.fm-pb-desc {
  font-family: 'Jost', sans-serif;
  font-size: 0.78rem;
  font-weight: 400;
  color: #7A6E63;
  letter-spacing: 0.05em;
  text-align: center;
  margin-top: 0.25rem;
}
.fm-pb-sub {
  font-size: 0.68rem;
  color: #9A8E83;
}
.fm-pb-sep {
  width: 1px;
  height: 44px;
  background: rgba(201, 169, 110, 0.3);
}

/* SHARED SECTION */
.fm-section {
  padding: 6rem 5vw;
  background: #FDFAF5;
}
.fm-section--alt {
  background: #FEF9F4;
}
.fm-section-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.fm-section-label {
  font-family: 'JetBrains Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C9A96E;
  margin-bottom: 1.2rem;
}
.fm-section-h2 {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(2rem, 3.5vw, 3rem);
  font-weight: 500;
  line-height: 1.2;
  color: #1A1612;
  margin: 0 0 1.2rem;
}
.fm-section-intro {
  font-family: 'Jost', sans-serif;
  font-size: 1.05rem;
  font-weight: 300;
  line-height: 1.72;
  color: #4A3F35;
  max-width: 680px;
  margin: 0 0 3.5rem;
}

/* PROBLEM CARDS */
.fm-problem-cards {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 1.8rem;
  margin-top: 3rem;
}
.fm-problem-card {
  background: #fff;
  border: 1px solid rgba(201, 169, 110, 0.2);
  border-top: 3px solid #C9A96E;
  padding: 2.2rem 2rem;
  border-radius: 4px;
}
.fm-problem-icon {
  margin-bottom: 1.2rem;
}
.fm-problem-title {
  font-family: 'Jost', sans-serif;
  font-size: 1.05rem;
  font-weight: 600;
  color: #1A1612;
  margin: 0 0 0.75rem;
}
.fm-problem-body {
  font-family: 'Jost', sans-serif;
  font-size: 0.95rem;
  font-weight: 300;
  line-height: 1.68;
  color: #5A4F44;
  margin: 0;
}

/* PARTNER MODEL */
.fm-partner-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  margin-top: 3rem;
}
@media (max-width: 680px) {
  .fm-partner-grid { grid-template-columns: 1fr; }
}
.fm-partner-item {
  display: flex;
  gap: 1rem;
  align-items: flex-start;
  padding: 1.5rem;
  background: #fff;
  border: 1px solid rgba(201, 169, 110, 0.18);
  border-radius: 4px;
}
.fm-partner-check {
  flex-shrink: 0;
  margin-top: 0.15rem;
}
.fm-partner-item-title {
  font-family: 'Jost', sans-serif;
  font-size: 0.98rem;
  font-weight: 600;
  color: #1A1612;
  margin: 0 0 0.4rem;
}
.fm-partner-item-body {
  font-family: 'Jost', sans-serif;
  font-size: 0.88rem;
  font-weight: 300;
  line-height: 1.6;
  color: #5A4F44;
  margin: 0;
}
.fm-partner-tagline {
  margin-top: 3rem;
  padding: 2.2rem 2.5rem;
  background: #1A1612;
  border-radius: 4px;
  font-family: 'Cormorant Garamond', serif;
  font-size: 1.55rem;
  font-weight: 400;
  font-style: italic;
  color: #F5E6C8;
  line-height: 1.5;
  text-align: center;
}
.fm-partner-tagline strong {
  font-style: normal;
  font-weight: 600;
  color: #C9A96E;
}

/* CASE STUDY */
.fm-case-card {
  background: #fff;
  border: 1px solid rgba(201, 169, 110, 0.25);
  border-left: 5px solid #C9A96E;
  padding: 3rem 3.5rem;
  border-radius: 4px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: start;
}
@media (max-width: 700px) {
  .fm-case-card { grid-template-columns: 1fr; padding: 2rem; gap: 2rem; }
}
.fm-case-brand {
  font-family: 'Cormorant Garamond', serif;
  font-size: 2rem;
  font-weight: 600;
  color: #1A1612;
  margin: 0 0 0.6rem;
}
.fm-case-sub {
  font-family: 'Jost', sans-serif;
  font-size: 0.88rem;
  color: #7A6E63;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin: 0 0 1.5rem;
}
.fm-case-body {
  font-family: 'Jost', sans-serif;
  font-size: 0.97rem;
  font-weight: 300;
  line-height: 1.72;
  color: #4A3F35;
  margin: 0 0 1.8rem;
}
.fm-case-link {
  font-family: 'Jost', sans-serif;
  font-size: 0.92rem;
  font-weight: 500;
  color: #C9A96E;
  text-decoration: none;
  border-bottom: 1px solid rgba(201, 169, 110, 0.5);
  padding-bottom: 1px;
}
.fm-case-link:hover { color: #B8945A; border-bottom-color: #B8945A; }
.fm-case-stats {
  display: flex;
  flex-direction: column;
  gap: 1.2rem;
}
.fm-case-stat {
  display: flex;
  flex-direction: column;
}
.fm-case-stat-num {
  font-family: 'Cormorant Garamond', serif;
  font-size: 2.4rem;
  font-weight: 600;
  color: #C9A96E;
  line-height: 1.1;
}
.fm-case-stat-label {
  font-family: 'Jost', sans-serif;
  font-size: 0.82rem;
  color: #7A6E63;
  margin-top: 0.2rem;
}

/* VERTICALS */
.fm-verticals-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 1.2rem;
  margin-top: 3rem;
}
.fm-vertical-card {
  padding: 1.8rem 1.6rem;
  background: #fff;
  border: 1px solid rgba(201, 169, 110, 0.2);
  border-radius: 4px;
  display: flex;
  gap: 1rem;
  align-items: flex-start;
}
.fm-vertical-icon {
  flex-shrink: 0;
}
.fm-vertical-name {
  font-family: 'Jost', sans-serif;
  font-size: 1rem;
  font-weight: 600;
  color: #1A1612;
  margin: 0 0 0.35rem;
}
.fm-vertical-desc {
  font-family: 'Jost', sans-serif;
  font-size: 0.85rem;
  font-weight: 300;
  line-height: 1.6;
  color: #6A5F54;
  margin: 0;
}

/* PER-LOCATION ECONOMICS */
.fm-economics-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2.5rem;
  margin-top: 3rem;
}
@media (max-width: 680px) {
  .fm-economics-row { grid-template-columns: 1fr; }
}
.fm-econ-card {
  padding: 2.5rem;
  border-radius: 4px;
  border: 1px solid rgba(201, 169, 110, 0.25);
  background: #fff;
}
.fm-econ-card--gold {
  background: #1A1612;
  border-color: #C9A96E;
}
.fm-econ-label {
  font-family: 'JetBrains Mono', monospace;
  font-size: 0.68rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #9A8E83;
  margin-bottom: 0.8rem;
}
.fm-econ-card--gold .fm-econ-label { color: rgba(201, 169, 110, 0.7); }
.fm-econ-price {
  font-family: 'Cormorant Garamond', serif;
  font-size: 3rem;
  font-weight: 600;
  color: #1A1612;
  line-height: 1.1;
  margin: 0 0 0.4rem;
}
.fm-econ-card--gold .fm-econ-price { color: #C9A96E; }
.fm-econ-price-sub {
  font-family: 'Jost', sans-serif;
  font-size: 0.85rem;
  color: #7A6E63;
  margin: 0 0 1.8rem;
}
.fm-econ-card--gold .fm-econ-price-sub { color: rgba(245, 230, 200, 0.65); }
.fm-econ-rows {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.7rem;
}
.fm-econ-rows li {
  font-family: 'Jost', sans-serif;
  font-size: 0.9rem;
  color: #4A3F35;
  display: flex;
  gap: 0.6rem;
}
.fm-econ-card--gold .fm-econ-rows li { color: rgba(245, 230, 200, 0.8); }
.fm-econ-rows li::before {
  content: '\2013';
  color: #C9A96E;
  flex-shrink: 0;
}
.fm-math-note {
  margin-top: 3rem;
  padding: 2rem 2.5rem;
  background: #FEF0E5;
  border-radius: 4px;
  border-left: 4px solid #C9A96E;
}
.fm-math-note p {
  font-family: 'Jost', sans-serif;
  font-size: 0.95rem;
  line-height: 1.68;
  color: #4A3F35;
  margin: 0;
}
.fm-math-note strong { color: #1A1612; font-weight: 600; }

/* LEAD FORM */
.fm-form-section {
  background: #FDFAF5;
  padding: 6rem 5vw;
  border-top: 1px solid rgba(201, 169, 110, 0.18);
}
.fm-form-inner {
  max-width: 680px;
  margin: 0 auto;
}
.fm-form-header {
  margin-bottom: 3rem;
}
.fm-form-headline {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(2rem, 3.5vw, 2.8rem);
  font-weight: 500;
  color: #1A1612;
  margin: 0 0 0.8rem;
  line-height: 1.2;
}
.fm-form-sub {
  font-family: 'Jost', sans-serif;
  font-size: 1rem;
  color: #6A5F54;
  font-weight: 300;
  margin: 0;
  line-height: 1.65;
}
.fm-form {
  display: flex;
  flex-direction: column;
  gap: 1.4rem;
}
.fm-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.4rem;
}
@media (max-width: 580px) { .fm-row { grid-template-columns: 1fr; } }
.fm-field {
  display: flex;
  flex-direction: column;
  gap: 0.45rem;
}
.fm-label-field {
  font-family: 'Jost', sans-serif;
  font-size: 0.82rem;
  font-weight: 500;
  color: #4A3F35;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.fm-input {
  font-family: 'Jost', sans-serif;
  font-size: 1rem;
  font-weight: 300;
  color: #1A1612;
  background: #fff;
  border: 1px solid rgba(201, 169, 110, 0.4);
  border-radius: 3px;
  padding: 0.85rem 1rem;
  outline: none;
  transition: border-color 0.18s;
  appearance: none;
  -webkit-appearance: none;
}
.fm-input:focus { border-color: #C9A96E; }
.fm-input::placeholder { color: #B0A498; }
.fm-select {
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%23C9A96E' stroke-width='1.5' fill='none' stroke-linecap='round'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 1rem center;
  padding-right: 2.6rem;
  cursor: pointer;
}
.fm-submit {
  background: #C9A96E;
  color: #fff;
  font-family: 'Jost', sans-serif;
  font-size: 1rem;
  font-weight: 500;
  letter-spacing: 0.04em;
  padding: 1.1rem 2.2rem;
  border: none;
  border-radius: 3px;
  cursor: pointer;
  transition: background 0.2s, transform 0.15s;
  align-self: flex-start;
}
.fm-submit:hover { background: #B8945A; transform: translateY(-1px); }
.fm-submit:disabled { opacity: 0.6; cursor: not-allowed; transform: none; }
.fm-status {
  font-family: 'Jost', sans-serif;
  font-size: 0.9rem;
  padding: 0.7rem 1rem;
  border-radius: 3px;
}
.fm-status-success { color: #2A6B3A; background: #EBF7EE; }
.fm-status-error { color: #8B2A2A; background: #FAEBEB; }

/* CLOSING */
.fm-closing {
  background: #1A1612;
  padding: 7rem 5vw;
  text-align: center;
}
.fm-closing-inner {
  max-width: 680px;
  margin: 0 auto;
}
.fm-closing-label {
  font-family: 'JetBrains Mono', monospace;
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(201, 169, 110, 0.75);
  margin-bottom: 1.5rem;
}
.fm-closing-h2 {
  font-family: 'Cormorant Garamond', serif;
  font-size: clamp(2rem, 4vw, 3.2rem);
  font-weight: 500;
  color: #F5E6C8;
  line-height: 1.25;
  margin: 0 0 1.2rem;
}
.fm-closing-sub {
  font-family: 'Jost', sans-serif;
  font-size: 1rem;
  color: rgba(245, 230, 200, 0.65);
  font-weight: 300;
  line-height: 1.7;
  margin: 0 0 2.5rem;
}
.fm-closing-cta {
  display: inline-block;
  background: #C9A96E;
  color: #fff;
  font-family: 'Jost', sans-serif;
  font-size: 1rem;
  font-weight: 500;
  letter-spacing: 0.04em;
  padding: 1.1rem 2.6rem;
  border-radius: 3px;
  text-decoration: none;
  transition: background 0.2s, transform 0.15s;
}
.fm-closing-cta:hover { background: #B8945A; transform: translateY(-1px); }
.fm-scarcity {
  margin-top: 2rem;
  font-family: 'Jost', sans-serif;
  font-size: 0.88rem;
  color: rgba(201, 169, 110, 0.6);
  letter-spacing: 0.04em;
}
.fm-scarcity strong { color: #C9A96E; }

/* MOBILE RESPONSIVE */
@media (max-width: 768px) {
  .fm-hero-content { padding: 5rem 5vw 4rem; }
  .fm-pb-sep { display: none; }
  .fm-proof-bar-inner { flex-direction: row; flex-wrap: wrap; justify-content: space-around; }
  .fm-pb-stat { min-width: 120px; }
}
@media (max-width: 480px) {
  .fm-section { padding: 4rem 5vw; }
  .fm-form-section { padding: 4rem 5vw; }
  .fm-closing { padding: 5rem 5vw; }
}