Ideal Client

Who this is for

Multi-location operators who want control without managing execution You run two or more locations and you're involved in brand decisions — but you don't have time to approve every post, manage every ad, or write every email. The Co-Pilot tier keeps you in the strategy seat while we handle the execution engine underneath it.
Growing service businesses ready to add paid channels to an organic foundation You've built some organic presence — a few hundred followers, some Google rankings, word-of-mouth working. Now you need a system that amplifies it: ads that convert, SEO that compounds, and content that runs while you're running your business.
Operators who've outgrown one-off freelancers and piecemeal agency work You've tried a social media freelancer, a part-time SEO, and a one-off Google Ads campaign. They didn't talk to each other and accountability was unclear. The Co-Pilot tier runs all your channels as one integrated system, with bi-weekly calls so you stay plugged in without managing five vendors.

Full Scope

What you get

2 Social Platforms

Full management across two platforms — Instagram, Facebook, TikTok, or LinkedIn depending on your vertical. Strategy, scheduling, community response, and monthly reporting.

20 Posts/Month — 4 Videos

Original content produced each month: 16 static and carousel posts plus 4 short-form videos. All scripted, produced, and published by us. One consolidated approval pass per month.

Full SEO Program

On-page optimization, technical SEO, local SEO for all locations, Google Business Profile management, citation building, and review generation cadence.

4 Blog Posts / Quarter

Long-form content targeting high-intent search terms in your vertical. Keyword research, draft, edit, publish — delivered quarterly to compound your organic visibility.

Google Ads + Meta Ads

Google Search and Performance Max plus Meta (Facebook/Instagram) campaigns. Strategy, creative, targeting, bid management, and monthly spend reporting — both channels, one team.

Email Marketing — 2 Campaigns/Month

Two email campaigns per month to your list: promotional, nurture, or seasonal — based on your calendar. Written, designed, scheduled, and reported by us.

Bi-Weekly Strategy Calls

30-minute call every two weeks with your account manager. Campaign performance review, content calendar, upcoming priorities, and any decisions that need your input.

Monthly Performance Report

Full channel report: ad spend, ROAS, organic traffic, social reach, email open rates, and lead volume. Delivered before your bi-weekly call.

+ Everything in Driver: 12 posts/mo · basic SEO · directory management · reputation monitoring · monthly 30-min strategy call — all included.

Getting Started

How it works

Week 1

Kickoff call — strategy and asset audit

90-minute onboarding session covering your brand, competitive position, existing channels, ad account access, and 90-day goals. We audit everything you have before deciding what to build.

Week 2

Asset audit and content calendar draft

We review existing content, brand assets, ad creative, and SEO history. First content calendar drafted and sent to you for a single approval pass. Ad accounts structured and creative briefed.

Day 14

14-day ramp to live — content, ads, and reporting active

First posts published, Google and Meta campaigns live, SEO optimizations deployed, email template built. Reporting dashboard active. Bi-weekly call cadence begins.

Scope Boundaries

What's not included

DIY tools or software subscriptions We don't provide access to marketing software platforms, CRM licenses, or ad account credits. We operate within your existing accounts or help you set up the accounts you need.
TikTok Ads or SMS automation TikTok advertising, SMS/text marketing sequences, and advanced marketing automation are included in the Passenger tier and above. Co-Pilot covers Google, Meta, and email.
Custom website builds or landing page development Website builds and dedicated campaign landing pages are included in the Passenger tier (2 per quarter) and Partner tier. Co-Pilot optimizes your existing site; it does not build new pages.

Proof

What this looks like in practice

+217%

Inquiry volume lift

18 mo

To 5-venue system

$4.7M

Revenue attributed

Case Study — Multi-Location Wedding Venue

Crystal Ballroom

Crystal Ballroom started as a single Charlotte venue managing their own marketing in-house. After moving to a Co-Pilot structure, inquiry volume increased 217%, tour conversion rates jumped from 28% to 49%, and the system scaled to support 5 venues and 312 booked weddings over 18 months. Shared control, full execution.

Read the full case study →

FAQ

Common questions

What's the contract length?

Minimum 3 months. Paid and organic channels take 60–90 days to exit the learning phase and show reliable results. After the initial term, we go month-to-month with 30 days' written notice to exit. No penalty for leaving once the initial term is complete.

Can I upgrade to Passenger or Partner later?

Yes. You can upgrade at any point — we'll prorate the difference for the current billing period and expand scope from the next month. Most Co-Pilot clients who upgrade do so at the 6-month mark once the system is proving its value and they're ready to add channels.

What if I need more than Co-Pilot covers?

If you're regularly needing TikTok ads, SMS automation, landing pages, or coverage across three or more platforms, that's a Passenger conversation. We'll tell you directly in the strategy call which tier actually fits your situation — we don't upsell for the sake of it.

How long until I see results?

Ad campaigns typically show lead volume within 30 days. SEO compounds over 90–120 days. Content consistency starts moving organic metrics in 60–90 days. Month 3 is when you start reading real signal. Anyone promising significant results in 30 days on SEO is selling you something.

How do I cancel?

After the initial 3-month term, 30 days' written notice. We'll hand off everything — ad accounts, content, reports, SEO assets — cleanly. No gotcha retention, no withholding your own materials.

Not sure if Co-Pilot is the right fit? Take the 90-second scorecard →

Find Your Recommended Tier

Co-Pilot — You guide the strategy. We build and optimize.