Ideal Client

Who this is for

Founders who lead their own marketing strategy and need execution support You know your customer, you understand your positioning, and you have clear opinions about what your marketing should say and do. What you don't have is time to write 12 posts a month, manage your SEO, and monitor your reviews. The Driver tier handles execution so you stay in strategy.
Single-location service businesses with a working referral base ready to add digital Your word-of-mouth is solid and your existing customers are happy. You want to build a real digital presence — consistent social, local SEO, reputation management — without hiring internally or managing a freelancer every week.
Operators who tried Starter and are ready to add strategic input and more volume You've been running the basics and you want more: more posts, a monthly call to align on direction, and a team that can take your input and turn it into a consistent content machine that runs reliably month after month.

Full Scope

What you get

12 Posts/Month — 1 Platform

12 original posts per month on your primary platform — Instagram, Facebook, TikTok, or LinkedIn. Strategy, copy, design, and scheduling handled by us. One consolidated monthly approval pass.

Basic SEO

On-page optimization for existing pages, title tag and meta updates, structured data, and local SEO fundamentals. Builds the foundation that compounds over time.

Directory Management

Accuracy audits and updates across Google, Yelp, Apple Maps, Bing Places, and 10+ additional directories. Consistent NAP data protects local rankings.

Monthly 30-Min Strategy Call

One call per month with your account manager. You bring your priorities; we bring performance data and next-month recommendations. You set direction, we execute.

Reputation Monitoring

Review monitoring across Google, Yelp, and relevant vertical platforms. Alert on new reviews, monthly reputation summary, and guidance on response strategy for negative reviews.

Monthly Performance Snapshot

Lightweight monthly report: social reach, engagement, SEO position changes, review volume, and top-line organic traffic. Delivered before your strategy call.

Google Business Profile Management

Monthly GBP optimization: post publishing, photo updates, Q&A management, and review response drafts. Keeps your local listing active and search-visible.

1 AI Short-Form Video/Month

One AI-assisted short-form video per month — scripted to match your brand voice, produced for Reels or TikTok format, ready to publish on your primary platform.

+ Everything in Starter: GBP setup + monthly optimization · 8 posts/mo · 3 directory listings · monthly snapshot · async support — all included.

Getting Started

How it works

Week 1

Kickoff call — brand and channel audit

60-minute onboarding call. We cover your brand, target customer, existing digital presence, and what you want the marketing to do. Access to platforms granted; audit begins immediately after.

Week 2

Asset audit and first content calendar

We review your existing content, profile assets, and SEO baseline. First month content calendar drafted and sent to you for a single approval pass. Directory audit completed.

Day 14

14-day ramp to live — all systems running

Content publishing begins. SEO optimizations deployed. Directory corrections submitted. Reputation monitoring active. Monthly call cadence begins on your schedule.

Scope Boundaries

What's not included

Paid advertising (Google Ads, Meta Ads) Paid ad management — Google Search, Performance Max, Meta, or TikTok campaigns — starts at the Co-Pilot tier. Driver covers organic channels, SEO, and reputation only.
Email or SMS marketing Email campaigns and SMS automation are Co-Pilot and above. Driver focuses on social content, local SEO, and reputation management.
Work outside the tier deliverables One-off projects, custom creative shoots, website development, or additional platforms beyond the Driver scope are not included. These require an upgrade or a project-based engagement. We'll tell you clearly when a request falls outside scope.

Proof

What this looks like in practice

+217%

Inquiry volume lift

28%→49%

Tour conversion rate

312

Booked weddings

Case Study — Multi-Location Wedding Venue

Crystal Ballroom

Crystal Ballroom started from a single location with the founder leading all marketing decisions. Consistent execution, strong local SEO, and reputation management formed the foundation. Over 18 months, that foundation supported scaling to 5 venues and 312 booked weddings — with inquiry volume up 217% and tour conversion rate nearly doubling.

Read the full case study →

FAQ

Common questions

What's the contract length?

Minimum 3 months. Social consistency and SEO need at least 90 days to show reliable signal — month 1 is setup and ramp, month 2 is optimization, month 3 is real data. After the initial term, we go month-to-month with 30 days' written notice.

Can I upgrade to Co-Pilot later?

Yes, at any point. Upgrading to Co-Pilot adds paid ads, a second platform, 8 more posts per month, blog content, and email marketing. We prorate the current month and expand scope from the next billing cycle. Many Driver clients upgrade at the 3–6 month mark.

What if I need more than Driver covers?

If you find yourself regularly asking for paid ads, more platforms, or email campaigns, that's a Co-Pilot conversation. We'll tell you directly in the strategy call — or in the monthly call once you're a client — which tier actually fits your current needs.

How long until I see results?

Social presence and engagement typically improve within the first 30–60 days. SEO compounds over 90–120+ days — it's a long game. Reputation monitoring is active from day one. Expect month 3 to be the first meaningful read on organic growth.

How do I cancel?

After the initial 3-month term, 30 days' written notice. We'll hand off all platform access, content, and SEO work cleanly. No retention games, no withholding your materials.

Not sure if Driver is the right fit? Take the 90-second scorecard →

Find Your Recommended Tier

Driver — You lead the strategy. We execute without being managed.