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Partner Tier

Partner — Fractional CMO plus full brand management

For established multi-location operators and $5M+ revenue businesses that need a marketing executive embedded in the team — not another vendor handing over a report.

$5,497/mo
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Ideal Client

Who this is for

Full Scope

What you get

Full Brand Build / Rebuild
Visual identity, messaging architecture, tone guidelines, and brand standards across all locations and channels.
Custom Website
Purpose-built for lead capture and conversion — not a template. Includes SEO architecture, booking integration, and performance optimization.
Dedicated Account Manager
One senior point of contact owns your account. No rotation, no junior handoffs. Direct access, not a ticketing queue.
Original Photo & Video — 2 Days/Year
Two full production days on-site annually. Professional photography and video content for ads, social, website, and sales materials.
HubSpot / Klaviyo Automation
Full CRM and email automation setup — lead scoring, lifecycle sequences, deal stage triggers, and pipeline visibility.
Fractional CMO Advisory
Monthly strategic sessions with a senior marketing executive. Budget allocation, channel strategy, brand decisions, and board-level reporting.
Quarterly Brand Reviews
Deep performance audits against brand and revenue goals. Roadmap adjustments, creative refreshes, and next-quarter planning.
Full Executive Reporting
Monthly P&L-connected marketing reports. Channel attribution, CAC, LTV, and revenue impact — formatted for ownership review.
+ Everything in Passenger: 3 platforms · 30 posts/mo (8 videos) · GEO · Google + Meta + TikTok ads · SMS automation · 2 landing pages/quarter · weekly strategy calls — all included.
Cadence

How we work together

Weekly
Strategy call with your account manager
30-minute standing call covering campaign performance, content calendar, ad spend review, and any priority decisions for the week. Every week, no skips.
Monthly
Fractional CMO advisory session
60-minute session with a senior strategist. Channel allocation, brand direction, pipeline health, and revenue-to-marketing attribution. No junior deck-readers in this room.
Monthly
Full performance report
P&L-connected report covering every channel. CAC, pipeline contribution, content performance, ad ROAS, and organic rankings. Sent before the CMO session.
Quarterly
Brand and roadmap review
Deep-dive audit: brand consistency across locations, creative refresh assessment, channel reallocation, and 90-day forward roadmap. The meeting that actually moves the strategy.
Annually (2 days)
On-site photo and video production
Full production days at your location(s). Photography, video, and social content that's yours — no stock imagery, no recycled assets. New content for the year ahead.
Proof

What this looks like in practice

+217%
Inquiry volume lift
$4.7M
Revenue attributed
5
Locations managed
Case Study — Multi-Location Franchise
Crystal Ballroom

Crystal Ballroom came to us as one Charlotte venue. Over 18 months, we rebuilt the brand system, launched 4 additional locations across Florida and South Carolina, drove 312 booked weddings, and cut cost per booking from $2,400 to $890. This is what full brand management plus fractional CMO looks like at scale.

Read the full case study →
FAQ

Common questions

Onboarding takes 2–3 weeks. Week 1 is discovery: brand audit, channel assessment, existing asset review, stakeholder interviews. Week 2 is strategy: playbook draft, 90-day roadmap, channel allocation plan. Week 3 is launch: first content live, ad accounts connected, reporting dashboards active. If you have a specific go-live target, tell us in the strategy call and we'll work backward from it.
Minimum 6 months. Marketing at this level requires time to build, run, and compound — results before month 3 exist but month 6 is where the system shows what it can actually do. After the initial term, we go month-to-month with 30 days' written notice to exit. No penalty for leaving once the initial term is complete.
Yes. After the initial contract term, you can move between tiers with 30 days' notice. Downgrading mid-contract isn't available — the deliverable commitments are set at contract start. Upgrading is always possible; we'll prorate the difference for the current billing period and expand scope from the next month.
Partner clients get a dedicated senior account manager as their primary contact, plus direct access to a fractional CMO for monthly strategy sessions. Behind them: a paid media specialist, an SEO/content lead, a creative director overseeing video and photography, and a lifecycle/automation specialist. You deal with your account manager for day-to-day; the CMO for strategic decisions. The specialists execute.
Good — it means faster onboarding and cleaner execution. The fractional CMO role works best when there's an internal owner to coordinate with. We plug in as the strategic layer and external execution engine; your person manages internal approvals, brand assets, and stakeholder alignment. We've run this model with several partners and it typically outperforms either side operating alone.
Free Resource

The Multi-Location Operator's Playbook

25 years of real marketing P&L from 17+ venues — what we'd do if we were starting over today.

Download The Playbook

No cost. Immediate access. 10-page PDF.

Ready to start

Let's talk about whether Partner is the right fit.

The strategy call is 30 minutes. We'll look at your current marketing, your goals, and your revenue model — and tell you directly whether this tier is the right investment.

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