Google Ads + Local SEO + GBP optimization across 4 locations.
A 4-location medspa group in the Southeast came to us with a familiar multi-location problem: each location had been managing its own budget, its own campaigns, and its own reporting. There was no coordination across markets, no shared data, and no single team accountable for aggregate performance. The result was predictable — some locations were overwhelmed in peak months, others starved in slow periods, and the owner had no real-time view of what was working.
The core issue wasn't talent — the individual location managers were sharp. The problem was structural: without a centralized marketing operating system, budget allocation was guesswork, lead flow was inconsistent, and performance across locations couldn't be compared or optimized. Busy months burned through budget on exhausted audiences. Slow months had no compensating pipeline from organic or SEO. And there was no way to answer the question every multi-location operator eventually asks: what's actually working across all of us, right now?
They needed one system that could coordinate paid acquisition, local SEO, and GBP across four distinct markets — while giving leadership a single dashboard view of aggregate leads, CPL, and booking rates.
One optimized Google Business Profile per location — location-specific posts, photo updates, and review response managed centrally. Every listing claimed and verified, with weekly posts timed to service demand cycles at each market. Review velocity increased across all 4 locations within 60 days.
Location-specific landing pages and local keyword strategy for each market. Directory citations built and monitored per location. Local SEO compounding over the engagement period — by month 18, organic search was generating 31% of total lead volume across the portfolio, reducing reliance on paid channels to maintain pipeline.
Google Ads campaigns calibrated to each location's service mix and customer acquisition cost targets. Separate budgets, separate keyword sets, separate negative keyword lists to prevent cross-location cannibalization. Target CPL set per location based on service margin profiles — Botox and filler campaigns run differently than body contouring or laser hair removal campaigns.
Unified view across all 4 locations: aggregate leads, CPL, and booking rates in one place. Weekly performance summaries delivered to leadership — no manual data compilation required. Location-level drill-down available on demand. Budget reallocation decisions backed by real data rather than manager intuition.
Co-Pilot tier: bi-weekly calls to review performance, reallocate budget between locations, and adjust keyword targeting based on what's converting. Budget shifts happened mid-month when data warranted — not quarterly when the data was stale. The system was tuned continuously, not set and forgotten.
We went from guessing what each location was doing to having a real-time dashboard and a team that actually understood aesthetic medicine. Consultation volume went up every month for 18 straight months.
This engagement maps to our Co-Pilot tier at $1,797/mo.
View all tiers →25 years of real marketing P&L from 17+ venues — what we'd do if we were starting over today.
Download The PlaybookNo cost. Immediate access. 10-page PDF.
The multi-location playbook — unified GBP, local SEO, paid search per market, and a centralized reporting dashboard. One team, four markets, one system.
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