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The Multi-Location
QSR Chain
Marketing Playbook

Lukasz Rogowski drove app installs +340% at $1.18 CAC and comp-store sales +6.4% across a 12-unit QSR franchisee — hyper-local activation, LTO media coordination, and loyalty nurture that measures to the unit, not the DMA.

✓ Location-level traffic campaigns within franchisor brand standards — no co-op risk ✓ Dayparting architecture that fills slow lunch and late-night windows per unit ✓ Third-party delivery platform dependency reduction — how to shift the channel mix ✓ App install and loyalty nurture that converts first-time users to habitual visitors

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+340%
app install volume · 12-unit QSR franchisee · 9 months
$1.18
app install CAC · down from $4.70 prior agency average
+6.4%
weighted avg comp-store sales lift vs. prior year
+52%
LTO redemption rate across the portfolio
The case study behind the playbook

12 units. App installs +340% at $1.18 CAC. Comp-store sales +6.4%.

A 12-unit QSR franchisee came to RogoLook with a loyalty app nobody was using — less than 8% of transaction volume — and LTO windows that weren't moving comp-store sales. We rebuilt the local digital activation: hyper-local Meta install campaigns by 1.5-mile radius per unit (not DMA-level), coordinated LTO push timing against POS transaction patterns, and a post-install nurture sequence converting first-time users to habitual visitors. Nine months: app install CAC from $4.70 to $1.18, installs up 340%, comp-store sales lifted 6.4% across 12 units. <a href="/case-studies/qsr-chain" style="color:#C9A96E;">Read the full case study →</a>

Hyper-Local App Install Campaigns
All 12 Units
Meta targeting by 1.5-mile radius per unit, not DMA broadcast.
Install CAC: $4.70 → $1.18 · Installs +340%
GBP Activation — Local Pack Visibility
All 12 Units
6 of 12 units had stale GBP listings. All audited and enrolled in weekly cadence.
Maps near-me traffic up 38% by month 4
LTO Media Windows
Per-Unit Targeting
Coordinated push timing against per-unit POS transaction patterns.
LTO redemption rate up 52% across portfolio
Loyalty Nurture Sequence
App User Base
Post-install onboarding, day-7 re-engagement, day-14 unit offer, monthly milestone.
High-frequency users (5+ visits/mo) grew 12%→21%
"The multi-location playbook is the same regardless of vertical. The channels shift. The architecture — unified brand, location-level demand gen, central reporting — doesn't."
— Lukasz Rogowski, Founder, RogoLook
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Also worth reading Operator Index → CPL & Lead Velocity Benchmarks → Service Tiers & Pricing → RogoLook vs Stream Companies →

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