Verified Results
Real numbers from real campaigns we ran ourselves. 58+ locations. Six verticals. Multi-location operators across the US.
Aggregate across all 6 documented case studies. Individual results on each card below.
Every case study, every number
No agency fluff. These are campaigns we controlled start to finish — channel mix, budget, creative, tracking. The numbers below are what actually happened.
Florida & South Carolina
"Every venue market is different. The playbook adapts — the accountability doesn't."Read the full case study →
Multi-location, Southeast
"Most medspa marketing is just spend escalation. We cut CPL first, then scaled."Read the full case study → See the benchmark data →
QSR rollup, Southeast
"Brand drift across 14 locations kills performance. We fixed the foundation before touching spend."Read the full case study →
4-rooftop group, two metro markets
"Two of your own stores were bidding against each other. Fixing that dropped CPL before we touched creative."Read the full case study →
QSR franchisee, Southeast
"National brand marketing makes the franchisor happy. Unit-level activation makes the franchisee money."Read the full case study →
Multi-specialty MSO, Mid-Atlantic
"A lead that doesn't show is a $94 loss plus an empty slot. Show-rate recovery is worth more than lead volume."Read the full case study →
Home services rollup, Southeast
"The flywheel works: shared campaigns across metros lower average CPL, which raises lead volume, which improves Quality Score, which lowers CPL again."See the benchmark data →
94M pet-owning households · $152B U.S. market
"Pet owners move fast when something is wrong. The operators winning on CPL run LSAs for emergency terms, not just generic search."See the benchmark data →
How we measured it
Every metric on this page was measured the same way we'd measure it if it were our own P&L — because it was.
We use the 90-day average prior to engagement start as the baseline for all lead and inquiry metrics. Not a cherry-picked low-point — the rolling 90 days before we touched anything.
Lead count: form submissions + tracked phone calls routed through our channel-specific numbers. Revenue: confirmed bookings tied to those leads, at the actual contract value — not estimated pipeline.
Crystal Ballroom: 18-month engagement across FL and SC venues. Medspa Group: 12 months post-launch. Franchise rollup: 90-day brand compliance phase, then 12-month performance window. Auto Dealer Group: 11 months across 4 rooftops. QSR Chain: 9 months across 12 units. Healthcare MSO: 8 months across 7 clinics.
Total paid media spend ÷ total tracked inbound leads. Includes agency fees where applicable. Organic leads are counted separately and not blended into CPL to avoid inflating the reduction figure.
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