Per-practice patient acquisition reporting and doctor-led brand consistency across every location in your group — without rebuilding campaigns every time you add a new practice.
The doctor's name is still on the signage. The old practice website is still live. The Google Business Profile lists a doctor who left two years ago. Every acquired practice you fold into the group carries its own legacy digital footprint — mismatched review profiles, outdated NAP data, and brand voice that has nothing to do with what you're building. Across 15, 30, or 60 locations, that inconsistency compounds into a group identity that doesn't exist at the patient search level.
Each acquired practice has its own Google Business Profile — some claimed, some not, some claimed by former doctors who no longer respond. Review requests aren't happening because nobody owns the post-appointment follow-up at the location level. Negative reviews sit unanswered for weeks. A practice with 4.6 stars and 180 reviews pulls 3× the walk-in volume of an identical practice with 3.9 stars and 22 reviews. That gap is entirely manageable — and almost nobody in the group is managing it.
You know group-level revenue. You don't know which practices are pulling their weight on new patient volume and which ones are coasting on retention. You can't tell whether a practice is underperforming because of a market problem, a GBP problem, a review problem, or a paid acquisition problem — because there's no reporting that separates them. Every quarter you're flying blind on where to invest and where to intervene.
Same playbook at every tier. What scales is location count, how much we own end-to-end, and how deeply we integrate with your acquisition ops and reporting cadence.
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We've run marketing systems for PE-backed multi-location operators across healthcare, franchise, and service verticals. We know what a board wants to see, we know how to structure attribution reporting for a portfolio, and we know how to build a marketing system that survives acquisition pace — not one that needs to be rebuilt every time you add locations.
Every client on Passenger or Partner gets a monthly report broken down by individual location — new patient lead volume, cost per acquisition, channel attribution, review velocity, and local search rankings. You can see which practices are outperforming, which are underperforming, and why, without aggregating data from 12 different vendor portals. One report. Every practice. Every month.
Acquired practices come with a doctor's name on the door, a loyal patient base built around that doctor, and a community presence that took years to build. Our acquisition onboarding process transitions the brand to the group identity while protecting patient retention — new messaging, new signage coordination, updated digital profiles, and a content arc that introduces the group without erasing what made the practice trusted in its market.
6 frameworks from 47 engagements. Scale marketing across your optometry group without scaling headcount.
We take on one new group client per month. Book your 30-minute strategy call and we'll map exactly what's leaking marketing efficiency across your practices.