The all-in-one marketing operating system for multi-location medspa chains. GEO, paid media, membership automation — one team, every market.
Each location has its own intake form, its own follow-up cadence, and its own definition of a "lead." Inquiries fall through the cracks between managers. High-intent prospects who didn't book on first contact are never nurtured. You're spending on acquisition but losing conversions to operational gaps — and you can't see it happening until the quarter ends.
One location runs discount promotions. Another posts inconsistently on Instagram. A third has a Google Business Profile with no photos and a 3.1-star rating. When clients search "medspa near me," the same brand shows up five different ways — none of them premium. You can't charge luxury prices when the digital presence looks like a Groupon listing.
Injectables have different CPAs than body contouring. Membership programs need retention-focused creative, not acquisition copy. When you run one campaign targeting everything, you get mediocre results on everything. Without service-specific budget routing and separate campaign architectures per treatment category, your ROAS will always disappoint — and your membership retention will suffer while you focus on new acquisition.
Generative engine optimization so your locations surface in AI-powered search responses (ChatGPT, Perplexity, Google AI Overviews) when high-intent clients search for treatments near each location.
Separate campaigns per location, per service category. Injectables budgets don't cannibalize body contouring. Budget shifts mid-month when data warrants — not quarterly when the data is stale.
Automated sequences for membership re-enrollment, lapsed client reactivation, and post-treatment upsell. HIPAA-aware — no PHI in email headers or subject lines. Every automation complies with TCPA for SMS sends.
Eight scripted, on-brand short-form videos per month per location, built for Reels and TikTok. Treatment explainers, before/after education, provider spotlights. No generic stock content — every video is location-specific.
Lead capture forms that route inquiries correctly without collecting PHI in the wrong places. Integrates with your EMR/practice management system. Every form submission enters the nurture sequence automatically.
Passenger is recommended for 5–20 location medspa groups. Partner adds fractional CMO strategy + full creative production.
Find your tier in 7 questions →Every tier runs the same playbook. The difference is location count, how much creative we own, and how deeply we're integrated with your operations.
Not sure which tier? Take the 7-question scorecard →
"We went from guessing what each location was doing to having a real-time dashboard and a team that actually understood aesthetic medicine. Consultation volume went up every month for 18 straight months."
— Marketing Director, 4-location medspa group, Southeast
Read the full breakdown →6 frameworks from 47 engagements. Scale marketing across your medspa locations without scaling headcount.
We take on one new medspa group client per month. Book your 30-minute strategy call and we'll map exactly what's leaking leads across your locations.