RogoLook vs Scorpion

RogoLook vs Scorpion: Which is right for multi-location operators?

Built by an operator — not an agency. 25+ years running 17+ Crystal Ballroom venues.

Lukasz Rogowski, Founder RogoLook
Lukasz Rogowski Founder — RogoLook
The Honest Take

Scorpion is worth considering if you want a fully managed service where they build your website, manage all your ads, and handle content — and you're spending $3,000+/mo on management fees plus ad spend. Scorpion has AI-powered campaign management and integrations with ServiceTitan for capacity-aware budget allocation. RogoLook is the right fit if you want published pricing, per-location attribution, and a team that's accountable to CPL targets — not just impressions and leads.

Feature Comparison

10 dimensions that determine which is right for you

RogoLook in gold. Scorpion in the middle column. What it means for your business in the right column.

Dimension
RogoLook Operator-led
Scorpion
What it means for you
Founder background
25+ years operating 17+ Crystal Ballroom venues
Founded 2001, $100M raised, PE-backed
You get operator-level strategy
Pricing model
$497–$5,497/mo. Published tiers. No hidden markup.
$3,000–$10,000+/mo management + ad spend. Custom quote. Setup fee extra.
Published pricing, no surprise invoices
Contract length
Starter 3-mo; Driver 4-mo; Co-Pilot+ 6-mo. Then month-to-month.
Not publicly disclosed
No long-term lock-in after initial term
Reporting cadence
Monthly P&L-style. CPL per location, attribution by channel.
Revenue-focused dashboards
You track revenue, not just leads
Ad channels included
Google, Meta, TikTok — management included
Google, Bing, Meta, Thumbtack. Full managed.
Both cover major channels
Content output
8–30 posts/mo, 1–8 videos/mo depending on tier
Fully managed (they produce everything)
Scorpion is fully hands-off; RogoLook is tiered
SEO scope
Full program at Co-Pilot+. GEO at Passenger+.
Traditional SEO. No GEO/AI search optimization as of 2025.
GEO is a structural gap in Scorpion's offering
Strategy call cadence
Monthly (Driver) → Bi-weekly (Co-Pilot) → Weekly (Passenger+)
Not publicly disclosed
Predictable access to strategy
Account ownership on exit
You own your accounts. Exit anytime after initial term.
Not publicly disclosed
Don't get locked in
Who you actually talk to
Lukasz at Partner tier. Dedicated AM at Co-Pilot+.
Account team (not the founder)
Direct operator access vs account manager
Pricing

What you actually pay

RogoLook's published tiers vs Scorpion's management fee structure.

RogoLook — Published Tiers
$497–$5,497/mo
No setup fee. No long-term contract.
  • Starter$497/mo
  • Driver$997/mo
  • Co-Pilot$1,797/mo
  • Passenger$3,297/mo
  • Partner$5,497/mo

All tiers: month-to-month, no termination fees, transparent channel reporting, operator-led strategy. No setup fee.

Scorpion — Custom Pricing
$3,000–$10,000+/mo
Starting range from client reports. Setup fee applies.
  • Entry management fee~$3,000/mo
  • Mid-market (custom)$5,000–$8,000/mo
  • Enterprise (custom)$8,000+/mo
  • Website setup feeNot publicly disclosed
  • Ad spendBilled separately

Custom pricing requires sales call. Contract terms and setup fees not publicly disclosed. Requires website build-out before service begins.

Why Operators Choose RogoLook

Three reasons operators pick RogoLook over Scorpion

Case Study

Crystal Ballroom: 5 venues, one marketing system

+217% Inquiry growth
$4.7M Attributed revenue
18 mo Timeframe

5-venue wedding venue operator in FL + SC. Paid search, local SEO, programmatic social, and email nurture across every location — per-venue attribution from day one. Every channel tracked back to real bookings and real revenue. This is what operator-led marketing looks like in practice.

Read the full Crystal Ballroom case study →
Crystal Ballroom
+217%
Inquiries
We built the marketing system for our own venues first. Every tier, every channel, every CPL target — proven on real P&L. Then we opened it to operators who want the same thing.
Lukasz Rogowski, Founder — RogoLook
Next Step

See the operator's playbook. Then decide.

17+ venues. 9 verticals. One system — now open to operators who want marketing tied to revenue, not impressions.

Or call 315-332-1720